Social embeddedness and online consumer behavior
نویسندگان
چکیده
منابع مشابه
Social embeddedness and online consumer behavior
Dear Readers of Electronic Markets, Social embeddedness refers to the extent to which organizations are connected to other actors via linkages of a social network or the extent to which human action of consumers (including their economic behavior) takes place within a web of social attachments such as friendship and kinship (Uzzi and Gillespie 2002). Motivated by the increasing popularity and e...
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ژورنال
عنوان ژورنال: Electronic Markets
سال: 2011
ISSN: 1019-6781,1422-8890
DOI: 10.1007/s12525-011-0071-1